Promotion and participation of the school sector in spraying
Within the scope of community participation, children are one of the most effective target groups for the dissemination of messages.
The education sector is what motivates parents, teachers and community to achieve behavior change.
Therefore, the tactics in Communication for Behavior Change are oriented more intensely to children and youth ( ask more, get involved, act ).
During the First Spray campaign, the contest "Painting the Spray." In order for the children / adolescents to have information inputs to participate in the contest, they were distributed the story flyers, the radio spots and the songs, because that is where the key messages are.
Coordinated with the mayors of each participating municipality to donate a public wall to make the replica of the winning drawing. The mayors donated Walls / walls in stadiums, near the Municipality or walls at the entrance to the town.