Webinar: Using Digital Technology to Educate and Engage Youth in Fighting Zika

By Lyndsey Mitchum | Johns Hopkins Center for Communication Programs
21 Dec 2017
Using Digital Technology to Educate and Engage Youth in Fighting Zika

On Wednesday, December 13, 2017, UNICEF LACRO, International Planned Parenthood Federation (IPPF) Western Hemisphere Region (WHR), and The Knowledge for Health (K4Health) project hosted the webinar, “Using Digital Technology to Educate and Engage Youth in Fighting Zika”.  It has been two years since the Zika epidemic broke out in Latin America, and yet key populations, including young people, still lack basic information which they need in order to protect themselves from the virus: both around mosquito prevention and their sexual and reproductive health and services available.

To learn more about this gap in knowledge, UNICEF, in collaboration with IPPF WHR, conducted a series of polls and a live chat with nearly 3,000 young people across Latin America using U-Report, a global platform designed to address issues that are important to the public in order to foster positive social change.

During this webinar, Youth Engagement Specialist Vicky Maskell (UNICEF) shared key findings from U-Report activities, while Youth Network Coordinator Génesis Luigi (IPPF/WHR) discussed how we can use these findings and adapt other digital approaches to engage youth in the fight against Zika.

More than 30 attendees joined the webinar and engaged in the Question and Answer session following the presentations. We are grateful to our two presenters for sharing their fascinating findings from the U-Report platform, and their insights working with youth. We look forward to continuing the discussion on using digital approaches to educate and engage youth in the Zika response.

About the Presenters:
Vicky Maskell is a LACRO ZIKV Team U-Report and Youth Engagement Specialist at UNICEF. Based at the Regional Office in Panama, Vicky leads U-Report activity around Zika in Latin America and the Caribbean, as well as the mass communication strategy for UNICEF’s Zika activity. UNICEF’s Zika work focuses both on prevention of Zika as well as ensuring all families who have a baby born with Congenital Zika Syndrome receive adequate child care and family support.

Génesis Luigi is an advocate for sexual and reproductive rights and youth leadership with a focus on Latin America and Caribbean. As a youth network coordinator for International Planned Parenthood Federation/Western Hemisphere, she oversees planning and providing capacity-building activities for youth board members of IPPF/WHR’s Latin American and Caribbean partner associations.

The webinar was moderated by Anne Ballard Sara, Program Officer II at the Johns Hopkins Center for Communication Programs. Anne manages the Zika portfolio under the Knowledge for Health (K4Health) Project, including the Zika Communication Network website, a one-stop shop for Zika prevention and preparedness materials.

If you missed the webinar, you can view the full recording here, and relevant resources can be found here.

Lyndsey Mitchum
Lyndsey Mitchum
Johns Hopkins Center for Communication Programs

Lyndsey Mitchum is a Program Coordinator for the Knowledge for Health (K4Health) project with the the Johns Hopkins Bloomberg School of Public Health's Center for Communication Programs. Lyndsey has worked with the Knowledge for Health project since 2016. She holds a B.A. in International Relations from York College of Pennsylvania. She is currently based in Baltimore, Maryland.

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