Community Engagement Toolkit - This Is How We #StopZika
This Community Engagement Toolkit, developed to support the This Is How We Stop Zika communication campaign in Puerto Rico, includes information and resources to help mobilize communities to take action to stop the spread of the Zika virus and other mosquito-borne diseases.
In July of 2016, RTI International launched the This Is How We Stop Zika communication campaign in Puerto Rico, which aims to motivate pregnant women to protect themselves and their developing babies from the Zika virus. The campaign, part of an effort with the CDC Foundation and other partners, focuses on empowering and motivating the social networks of pregnant women—including their partners, family members, neighbors, and community members—to take action to #StopZika in their homes and communities. By doing so, they not only help to protect themselves, but their actions also help protect pregnant women.