Spraying campaign spots
The key message of the Spraying campaign in Guatemala was focused on motivating family participation in the intervention. Reason for which, 6 audio spots were made that deal with the form of family involvement within the campaign.
Beto the sprinkler, is the main character of the campaign and in the spots it is about the different actions and situations that occur during the spraying:
How to prepare at home and get organized in the community by the time Beto gets to Rociar.
Invitation from neighbor to neighbor
After they get to spray your house
The spots were made with the songs of "Beto el Rociador and La Rociadita", songs adapted locally by Iris Burgos, field supervisor of the ZAP project.
The diffusion of the spots was made on the radio, loudspeaker, social networks (Facebook and whatsapp).